Content Creation

Why is contention creation important in today’s world of blogging and e-commerce? Let’s look at the main reasons why you as a blogger or an e-com brand should be concentrating on creating content of high quality on a regular basis.

Why Is Content Creation Important

Simply put, content is everywhere! Look at your social media and content is exploding every single day, whether it’s a Facebook post or a Tik Tok video, content is king. If you are not creating content on a regular basis, then you are going to be left behind by your competitors.

Builds Trust With Your Customers

Yes, building trust is an important part of building your brand and business. People buy Nike trainers or drink Pepsi simply because they trust the brand over years of using their products and having established trust with the brand. As a new business, you have to convince a new customer that you can be trusted and that you actually do what you promise you will do. As an example, smaller brands such as Meso Men have great products, but they have to create content to prove to their customers that their brand is trustworthy and a reason why they should part with their hard-earned money.

Why Is Content Creation Important

Builds Trust With Your Customers

Helps SEO

If you’re a blogger or online entrepreneur then you have been living under a rock if you don’t know what SEO and keywords are. SEO stands for Search Engine Optimisation and it allows search engines such as Google to find your page or post. Imagine giving a book to a library and the book and pages do not have a title. How would the librarian know where to put the book for readers to find it if they did not know what the book was about? The book would need a category and also a style like a murder book that is fact-based. Immediately, if someone enters the library and asks about a book about real murders, they can point them to this book. If your website or the page has no keywords, how can Google know if your site is suitable or not to a customer’s search query? If Google can’t decide that you suit the searcher’s intent, then it will simply not show your page or post. So for traffic to your site, SEO keywords are the blood for traffic.

Creates Leads and New Enquiries

Your website and business will rely on new leads and inquiries. Without new leads, most small businesses will not survive. With new content creation, you will have a reason to post on Facebook and other social media platforms. If done right, this will create new leads and allow your business to grow. We all know who Mcdonald’s are, but they still pop up daily on billboards, TV ads, and social media looking for new customers.

Social media is great for new businesses but make sure you pick the platform that is best for your business and don’t burn yourself out trying to post to every platform. From my experience, if it’s a business-based product, Linked in could be more suitable and if it’s a cool kids’ toy, then Tik Tok and Facebook might work best for you.