What is Buffer

What is Buffer – Best Social Media Tool?

What is Buffer?

For those who are still unsure and still wondering what is Buffer? Buffer is a social media management tool to help you manage all of your socials in one place.

In this post, we will have a look at what buffer can do and how you can use Buffer for looking after your social media.

You can schedule as much or as little as you want, from one post to thousands, some plans even have unlimited posts, which we’ll get into further down.

Posts include anything from a single image you may have created, a cool tweet, or an interesting story video you want to share.

You can even see your analytics through posts and engagement, however, these require a payment plan. Buffer does have a free plan, but it does limit what you can do.

Buffer Pricing and Features


First, we will cover the FREE plan, everyone loves a free plan. So, what do you get with Buffer’s free plan?

  • Up to 3 channels, for example, 1 Twitter, and 2 Instagram accounts.
  • 10 Scheduled posts at any given time. This means after 3 posts have gone live, you can schedule another 3 on top of the remaining 7.


Now on to the paid plans, and what bang you can get for your buck, we’ll start with the ESSENTIALS package which starts at $6 per month.

  • You can have as many channels as you like, unlimited, but after the first 3, it’s then $6 extra per channel per month.
  • 2,000 scheduled posts per channel, which is quite the jump from 10 on the free plan.
  • Schedule stories from platforms like Instagram and Facebook.
  • Multi-channel campaigns, so you can track related posts into campaigns from different socials.
  • Analytics, to keep track of all of your data from all your socials.
  • Engagement, to keep track of all of your engagements from all of your socials.

Next, we go onto the TEAMS package, which includes everything on the ESSENTIALS package, including more features listed below.

  • $12 per month per extra channel added.
  • Unlimited Users
  • Invite Additional Users
  • Exportable reports, such as PDF, CSV, and image.
  • Branded reports, add your logo to your reports for that professional look.
  • Custom access and permissions.
  • Approval workflow tools to manage who can draft and approve posts on your team.
  • Google analytics integration, for even more in-depth analytics.

What Social Media Platforms do Buffer Integrate With?

What is buffer integrating with to make it a useful tool many people can use? Buffer tries to cover as much as possible when it comes to integrating your socials. Here is a list of all of the socials and platforms they integrate with.

Is Buffer User-Friendly?

We have found Buffer to be very easy to use, it is very intuitive and doesn’t overload you with too much information.

On the left sidebar, you just have three options, which are your calendar, campaigns, and queues.

On the top, you have publishing, which is what gives you the three options above. The other two options are analytics and engagement.

And that’s it! Nothing too over the top.

How to Create a Post With Buffer.

On your Buffer dashboard, on the far right side, you’ll see a blue button labeled “create post”.

Click on that, and that will then prompt you to add in your text, and/or image or video.

Select the channel you wish to send that post to, and at the bottom of the box, you’ll be able to see you can save the post as a draft for later or schedule it for later.

You can even click the option share now if you want to push it straight out to your socials. It’s as easy as that!